Nicole Gong

😊 👋

Hello! I'm Nicole Gong

Currently working at VIU by Hub.

From zero to one, I lead the product end-to-end and shape how the company tells its stories through craft and clarity.

My day-to-day work spans strategic UX, content writing, design system operations, and cross-team collaboration — but at its core, what I do is solve problems that drive revenue and improve efficiency for businesses and the people within them.

More about me and my background →

Case Studies

Design Systems Figma Variables Private Label Governance

Design Tokens at Scale: Building a Private Label Ecosystem with Figma Variables

Architected an end-to-end private label system for major industrial clients using Figma Variables and a structured asset governance framework.

Shipped 2025 View project ↗

UX Strategy UX Research Leadership Design to scale End to end

Progress Indicator Redesign

Spearheading the end-to-end design strategy for a high-impact redesign aimed at reversing engagement churn and accelerating long-term business objectives.

Shipped 2025 View project ↗

Product Strategy B2B SaaS/Enterprise 3D Config Automation

CPQ: Configure, Price, Quote

Led the end-to-end product strategy to automate industrial sales. This "Design-to-Quote" ecosystem empowers customers to configure custom 3D locker systems in real time, reducing a day's worth of manual work to minutes.

Shipped 2022 View project ↗

CRM Design End to End leadership Doc Automation B2B SaaS/Enterprise

Project Tracker: CRM & AI Quoting Solution

Led the design of a CRM ecosystem that automates project takeoffs and document sharing. Leveraging AI to handle 90% of data extraction, allowing the team to prioritize high-value bids and foster stronger client relationships.

Shipped 2022 View project ↗

iOS UX Design Mobile UX Research Co-led with founder Motion Design

Pick Your Plants: Gardening Mobile App

Freelance iOS Mobile App Development — UX Research, UX/UI Design, motion graphics, and User Testing.

Shipped 2019 View project ↗